Distribuzione e Servizi s.r.l. was born in 1995 to promote its items through a strategic national oriented distribution. Thanks to its constant monitoring of new markets, the group has been focusing on specialized production and distribution. In 2000 its pilot retail store was fully dedicated to one of the most stylish articles in fashion: the shirt. One year later, after successful results a new and highly specific brand was created: 7camicie. The group creates the style, deals with production and distribution through a wide network of 20 direct sales shops and more than 250 franchise distributors all over the world.