Carvel is an ice cream franchise owned by Focus Brands. Carvel is best known for their soft serve ice cream and ice cream cakes, which feature a layer of distinctive 'crunchies'. It also sells a variety of novelty ice cream bars and ice cream sandwiches.
Carvel was founded and run by Tom Carvel for its first 60 years. In 1929, Carvel borrowed $15 ($200 today from his future wife Agnes and used it to build and begin operating an ice cream truck. Over Memorial Day weekend of 1934, Carvel's truck suffered a flat tire in Hartsdale, New York, and Carvel started selling his custard at the site of the breakdown, the parking lot of a pottery store. Within two days, his entire stock, much of it partly melted, had been sold, and Carvel realized that both a fixed location and soft (as opposed to hard) frozen desserts were potentially good business ideas. In his first year there, he grossed over $3500. By 1937 he had a custard stand at the Hartsdale site, with a freezer which allowed him to make his own frozen custard. By 1939, gross was over $6000.