Dairy Queen

Dairy Queen
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Dairy Queen, often abbreviated DQ, is a chain of soft serve and fast food restaurants owned by International Dairy Queen, Inc, a subsidiary of Berkshire Hathaway. It also owns Orange Julius and Karmelkorn. The first restaurant was located in Joliet, Illinois. It was operated by Sherb Noble and opened for business on June 22, 1940. The first Canadian store opened in Estevan, Saskatchewan in 1953. It serves a variety of frozen products, such as soft serve Ice Cream.

he soft serve formula was first developed in 1938 by John Fremont (J.F.) "Grandpa" McCullough (1871‒1963), and his son Alex. They convinced friend and loyal customer Sherb Noble to offer the product in his ice cream store in Kankakee, Illinois. On the first day of sales, Noble dished out more than 1,600 servings of the new dessert within two hours. Noble and the McCulloughs went on to open the first Dairy Queen store in 1940 in Joliet, Illinois. While this Dairy Queen has not been in operation since the 1950s, the building still stands ...read more

Country of origin 
US United States
Business established 
1940
Target countries 
AR AR
AU AU
AT AT
BR BR
BG BG
HR HR
CZ CZ
FI FI
FR FR
DE DE
HU HU
IT IT
MX MX
NO NO
PY PY
PE PE
PL PL
PT PT
MD MD
RO RO
RU RU
RS RS
SE SE
UA UA
AE AE
GB GB
US US
Contract type 
Contract duration (years) 
10
Investment level 
Franchise fee 
23.000 EUR
Royalty 
5,00 % of TO/month
Please note that the legal and financial info presented here may vary, depending on the country and region. Prices are expressed in EUR and may have been converted from local currencies at the time of the listing.
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