Napapijri is an Italian premium casual-wear brand owned by VF Corporation. Originally a producer of high-quality alpine travel bags, Napapijri now markets upscale apparel for men, women and children, as well as accessories, footwear and bags. The Napapijri brand is most widely associated with its Skidoo jacket.
The company’s products are crafted to appeal to customers at the higher end of the retail apparel market, with an emphasis on comfort, style, and high-tech materials. The business has developed from a single store in the Aosta Valley to a presence in 175 branded shops and more than 2,000 retail locations around the world.
Travel, adventure, and environmental consciousness are recurring themes in the company’s advertising and marketing. It has made partnerships with like-minded organizations and individuals to help bring awareness to environmentally compromised areas of the world.