In July 1995, Chantal and Pierre Mestre founded Orchestra. Their aim was to create a children’s clothing brand and develop a unique distribution model. Orchestra started by opening a few small branch stores, then developed its franchise business from 1999 onwards. In 2006, the concept changed, with the development of out-of-town stores. These "Big Orchestra" stores featured a wider selection of products and offered more services. From 2006 to 2009, Orchestra continued to develop its out-of-town stores near French cities, as well as expanding into seven new countries.
oosted by the success of the scheme in the pilot stores, Club Orchestra was rolled out in Spain, then in France, Belgium, and Switzerland. Orchestra also continued to expand its network of stores, opening a new flagship in Paris. This was followed by further stores in Madrid and Barcelona in 2011. A new online store was also launched, along with a subsidiary in Greece. Orchestra continued to expand abroad in 2012, creating subsidiaries ...read more