Roy Rogers Franchise Company, LLC is a Mid-Atlantic and Northeastern United States chain of fast food restaurants founded by the Marriott Corporation in 1968 in Falls Church, Virginia. As of August 2015, Roy Rogers had 49 stores: 20 corporate and 29 franchised. In 2002, the Plamondon Companies purchased the trademark from Imasco, the former parent of Hardee's. Under the new owners the company is headquartered in Frederick, Maryland.Roy Rogers' menu consists primarily of hamburgers, roast beef sandwiches, fried chicken, french fries and beverages.
Marriott Corporation founded the chain to replace their older Hot Shoppes Jr. fast-food chain, most of which were then converted. They licensed the name from Roy Rogers and operated the restaurants from 1968 through 1990. The first location opened in 1968 in the Bailey's Crossroads section of Falls Church, Virginia, on the corner of Leesburg Pike and Carlin Springs Road (5603 Leesburg Pike), not far from the Hot Shoppes on Columbia Pike. That Roy Rogers is now a McDonald's. Another Jr. Hot Shoppes that became a Roy Rogers was at 5...read more