The Italian espresso brand Testa Rossa caffè was launched in 1994. It is a blend of five of the highest-quality arabica highland coffee varieties and has a low acid content. The coffee undergoes careful ”medium-dark“ roasting, resulting in the characteristic velvety flavour. Testa Rossa caffè is a internationally successful brand of Austrian company Handelshaus Wedl. The brand rights are internationally registered and protected in a variety of goods and services categories.