Primadonna Collection

Primadonna Spa is a company specialised in retail marketing of ladies footwear and of the relating accessories bearing the Primadonna Collection ® brand. The company performs this activity through its own franchising stores.

Primadonna Spa started the franchising project in 2006, focusing on a better knowledge of the reference market, and tailoring its projects on the basis of innovation, research and reliability of its own products that are characterised by an excellent quality-price ratio.

OUR DRIVING FORCE
A simple and elegant concept.
An innovative commercial formula that creates an increasingly higher agreement among the company branches.
An excellent quality-price ratio.
Our stores have a good average turnover, estimated at roughly 9,000 €/sqm.
The margin of profit is constant all year long, including the sale period, and is calculated on the basis of a percentage of the sell out .
 

THE COMMERCIAL FORMULA
Sales account.
Fixed and steady margin all year long.
Stock withdrawal from the warehouse at the end of the season.
Immediate restocking of the "Best seller" items.
Dispatch of new items every week.