Accessorize

Accessorize is a London-based international chain of stores selling jewelry and accessories, and is a part of the larger Monsoon Accessorize retail group.

In 1984, Accessorize evolved as an exciting and a strongly differentiated High Street concept for fashion accessories. The first Accessorize store opened in London's Covent Garden Piazza in 1984 in an adjoining shop to the Monsoon Covent Garden Piazza branch, and the second in Carnaby Street in 1986. 1992 saw the first Accessorize store outside London with a store opening in Manchester. In the same year the first airport store was opened at Gatwick South terminal. Building on the company's initial success, a store opening programme began, averaging 16 new stores each year.
Today, there are more than 240 Accessorize stores in the UK an international operation of over 1000 stores (including some Monsoon/Accessorize dual stores). Accessorize focuses on jewelry which is displayed in colour bays. Under the Staff uniform policy there is a 'Strive for five rule', in which employees are required to wear five or more pieces of Accessorize jewelry as part of their uniform to promote the brand. As all Accessorize earrings are for pierced ears only, this means that all female members of staff are required as a condition of employment to have pierced ears. Also included in their range are bags, purses, belts, hats, scarves, flip flops, gloves, hair accessories and cosmetics. Monsoon set up its first store in USA in March 2010 and they plan to run another 50 stores in China in the coming 3 years.