Donut King

The famous Donut King brand which has celebrated over 30 years of delicious DK Donuts, has been growing steadily and currently has 300+ stores throughout every Australian state and territory – and we are still growing!

Franchisees in Donut King enjoy a level of opportunity second to none. The simple production of the offering means owners are able to focus strongly on systematically growing their business and future using local knowledge, strategic area marketing and excellent customer service. Donut King is a happy place to shop for anyone, offering a range of donut-based products along with espresso coffees, designer hot beverages, signature cold drinks, ice creams as well as a range of gourmet hot dogs.

The Donut King brand, image and products have all developed over many years into a powerful retail entity. The brand itself enjoys over 90% unaided consumer recall!

The unique appearance of a Donut King outlet is easily identified and attractive to our consumers. The flexibility of our store design means through minor modifications it can be easily adapted to a broad range of locations. So, be it a small kiosk or large in-line shop with tables our operational needs can be met.

Our growth, strength of brand and financial reliability, ensures that Donut King remains a sought after tenant.

Our ongoing relationships with landlords result in franchisees securing the sought after store locations in good traffic areas at competitive rents. The combination of uncomplicated operations and the complete treat experience at Donut King means life is a ‘hole’ lot sweeter for both franchisees and their customers.

As a business package, Donut King is the “King” of opportunity providing support systems, manuals, marketing materials and training along with ongoing field advice and coaching to assist franchisees.

Unique selling points (USP)

• Has been selling ‘treats’ to Australian families for over 30 years, specialising in donuts and hot and cold beverages. 
• Boasts its own brand of premium coffee, Royal Bean, and features accredited baristas in every store. 
• Donut King’s famous hot cinnamon donuts are ‘cooked fresh to order’ all throughout the day. 
• Our stores are distinctive and instantly recognisable, acting as a beacon in the shopping centre environment, guiding consumers seeking a tasty treat, towards the store. 
• The extensive range of quality products within the system means that Donut King can trade throughout the day, catering to the needs of each day part. 
• The name Donut King invokes a strong positive reaction from consumers who associate the brand with pleasant and familiar experiences.