Yogen Fruz

Yogen Früz is an international chain of frozen yogurt and smoothie stores that also serves healthy alternative food products. The chain is run through company-owned, franchised, and non traditional partnerships. The global headquarters is in Markham, Ontario in the Greater Toronto Area of Canada/

Yogen Früz was founded in 1986 by brothers Michael Serruya and Aaron Serruya, who opened the firm's first outlet, in August 1986 at The Promenade Shopping Centre in Thornhill, Ontario, Canada. The umlaut over the "u" in the store's name is an example of foreign branding. The store offered made-to-order frozen yogurt in cups as well as frozen shakes mixed with fresh fruit; it was successful, and within a year the company's first franchises opened in London, Ontario. By 1989 Yogen Früz franchised its 100th store. A younger brother, Simon, joined the company in 1989 at the age of 18, while their father sold his typesetting business to oversee offices in Europe.

In December 2005, International Franchise Corp. acquired Yogen Früz and CoolBrands International's franchise division Today, the company serves proprietary probiotic frozen yogurt,[3] both mixed with fruit(s) and soft serve, and both dairy and non-dairy smoothies. It is the largest franchiser of stores serving primarily frozen yogurt, with over 1,400 locations operating in more than 46 countries.The company aims to brand itself as a healthy-choice lifestyle product.