Brumby’s

Brumby’s is proud to have been among the first Australian companies to successfully embark on a franchising program not only when franchising was in its infancy, but when the specialty or hot bread shop market was also just beginning. Like most successful businesses, Brumby’s had a modest beginning. The first store, known then as “Old Style Bread Centre,” was opened in the Victorian suburb of Ashburton in 1975. Numerous stores were opened throughout the east coast until the early ’80s, when after extensive market research it was believed that the brand would be stronger with a “truly Australian” identity – so the Brumby’s brand was born.

The strength of the Brumby’s system was evident when it entered the New Zealand market in 1995 and is a welcome part of the team. Brumby’s today is truly a retail success story in the specialty bread category in Australia and New Zealand.

Our company is structured to support franchisees, both existing and prospective. Behind every franchisee is a professional team of support in various aspects of the Brumby’s system and we enjoy a hardworking, yet friendly and relaxed style of culture. The relationship is based on the franchise agreement in which both parties commit to a relationship to build successful businesses, becoming part of the Brumby’s team is like joining a family. The Brumby’s proven training process ensures that every new franchisee obtains the required skills to help them towards retail success.

Brumby's is still expanding their franchisee empire which is evident in over 230+ stores in Australia and New Zealand, and still growing strongly. Although Brumby’s is a national brand, each franchise business retains the local feel from its origins, which is a strength the brand will retain as it continues to develop.

You also need to know:

• Every day Brumby’s franchisees donate thousands of dollars’ worth of bread to local community groups and charities in need.
• Brumby’s bread is baked fresh everyday by professional qualified bakers

Now that’s food for thought!

Unique selling points (USP):

• Brumby’s is one of Australia's largest and most successful bakery franchise groups. 
• Over 275 stores throughout Australia and New Zealand. 
• Operational manuals to assist in retailing, food quality, marketing, training and internal communications 
• A product range, which we believe is second to none in both innovation, breadth of choice and consistency of quality 
• Product support by both trained Brumby's team members and our preferred suppliers 
• Australia-wide marketing campaigns focusing on building brand awareness, customer counts and average transaction values. 
• Support and advice for individual store local area marketing requirements