McDonald's

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McDonald's
Average: 5 (6 votes)

McDonald's is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. In 1948, they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.

A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. In 2012, the company had annual revenues of $27.5 billion and profits of $5.5 billion. According to a 2012 BBC report, McDonald's is the world's second largest private employer—behind Walmart—with 1.9 million emp...read more

Country of origin 
US United States
Business established 
1940
Franchising since 
1955
Number of units (worldwide) 
36.000
Target countries 
AR AR
AU AU
AT AT
BY BY
BR BR
BG BG
CA CA
CN CN
CZ CZ
DK DK
FI FI
FR FR
DE DE
HU HU
IN IN
IT IT
LU LU
MX MX
NO NO
PL PL
RO RO
RU RU
RS RS
ES ES
SE SE
TH TH
TN TN
AE AE
GB GB
US US
Contract type 
Contract duration (years) 
20
Investment level 
Franchise fee 
41.000 EUR
Royalty 
4,00 % of TO/month
Please note that the legal and financial info presented here may vary, depending on the country and region. Prices are expressed in EUR and may have been converted from local currencies at the time of the listing.
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