TCBY

TCBY offers frozen yogurt in a variety of flavors. The chain typically serves hard scooped and soft serve yogurt, while newer concept stores only offer soft serve. The new concept stores follow a self-service model, with customers being charged by weight. Soft serve yogurt comes in Golden Vanilla, Chocolate, and White Chocolate Mousse flavors which are available daily, in addition to various rotating flavors. TCBY also serves drinks such as Berriyo yogurt smoothies and Frappe Chillers.

The first TCBY store was opened in Little Rock, Arkansas, by Frank D. Hickingbotham in 1981. TCBY began franchising the following year, and by 1984 there were over 100 stores.Prior to 1984, the company's name was "This Can't Be Yogurt," but a lawsuit from a competitor named "I Can't Believe It's Yogurt!" forced TCBY to create a new name from its initials. TCBY began co-branding with Taco Bell, McDonald's, Subway, and Burger King in 1995. Mrs. Fields acquired TCBY in early 2000 and became Mrs. Fields Famous Brands.

In the summer of 2010, the company opened a prototype store in Salt Lake City, Utah, operating under a different business model. Instead of customers ordering and being served in a traditional fashion, they serve themselves using any combination of available yogurt flavors, add their own mix of fruit or candy toppings, and pay by the ounce. In late 2011, TCBY opened its first outlet in Pakistan.