Mrs. Fields

Mrs. Fields
Average: 3.7 (3 votes)

When Mrs. Fields was launched in Palo Alto, California in 1977, Debbi Fields had one goal in mind: making people happy with her delicious chocolate chip cookies. She knew that once people tasted her fresh baked cookies made with premium, fresh ingredients, they would be hooked. But even she couldn’t have anticipated that her cookies would become the most recognised – and sought after -- premier cookie brand in the world. That popularity has never waned. After all, who doesn’t love fresh-baked Mrs. Fields cookies?

Debbi Fields knew that success would require more than just delicious cookies. To really achieve phenomenal growth and take the cookies to widespread corners of the earth, franchising was the logical choice. And Debbi herself insisted on uncompromising quality at every turn – from ingredients to customer service – ensuring that consumers had a superior and indulgent experience each and every time. After 30 years, Mrs. Fields still delivers on customer expectations with each delicious bite.

Country of origin 
US United States
Business established 
1977
Number of units (worldwide) 
300
Target countries 
AR AR
AU AU
AT AT
BR BR
BG BG
CZ CZ
HR HR
AE AE
FI FI
FR FR
DE DE
IT IT
MX MX
NO NO
PY PY
PE PE
PL PL
PT PT
GB GB
MD MD
RO RO
RU RU
RS RS
US US
SE SE
UA UA
HU HU
Contract type 
Contract duration (years) 
10
Investment level 
Franchise fee 
32.000 EUR
Royalty 
6,00 % of TO/month
Marketing contribution 
2,00 % of TO/month
Please note that the legal and financial info presented here may vary, depending on the country and region. Prices are expressed in EUR and may have been converted from local currencies at the time of the listing.
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